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Archive for the ‘Innovation’ Category

I visit the Boston area frequently. On my most recent visit I became aware that The Boston Globe was planning to switch its home-delivery vendor, and that the switch would take place beginning Monday, Dec. 28. The Globe sent a letter to all subscribers alerting them to the switch, and providing a new toll-free customer-service number and a new home-delivery URL. So far, so good (although everyone with whom I’ve had occasion to discuss this has questioned why the excellent delivery service they had been getting needed a change at all). (more…)

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UPDATE Oct. 12: The Times of Trenton takes up the cause.

So I’m in the Boston area this weekend, and needed to get into the city itself last evening for an event. I’ve lived in Boston and know full well the traffic-and-parking nightmare that is Saturday night there, so I decided to take the T. (more…)

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It stands for Active Matrix Organic Light-Emitting Diode, and it showed up at the Consumer Electronics Show this year. It’s a thin, flexible screen. It doesn’t break like the glass screen on your phone. It’s what E-Ink wishes it could be. It’s currently in use in some mobile phones and tablets, but when costs come down and it’s more widely available, the news and advertising possibilities for this technology are endless.

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At the Mobile World Congress Google’s Eric Schmidt talked with reporters about the potential he sees in mobile phones enabled with near-field communications (NFC) technology. This is actually not a new technology — if you wave an electronic “key” at a door to unlock it, or at a gasoline pump or convenience store to pay for your purchases, you’re using NFC.

The big news is that Android phones will soon be equipped with it. Schmidt thinks Google “could work with advertisers to ‘extend offers to phones with NFC chips.’ Advertisers, he said, were interested in combining an ad and an offer, presumably at the point of sale.” Yet another way local advertising is being disrupted away from non-digital formats.

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GigaOm has a nice synthesis from the Mobile World Congress (where news organizations should have been but many probably weren’t) about how location will soon be part of every mobile app. Charlene Li from Altimeter Group talks in these slides about what that might mean for local businesses (see the Shop 2.0 slides).

This is important for local news organizations because it’s a key way to connect their local business clients (please notice I did not call them “advertisers,” even though they might also be) with potential customers while they’re in the vicinity. Most local businesses are putting their marketing dollars into social media, and in particular into Facebook Places. Mobile location-awareness allows those businesses to run promotions and contests, and to push information to willing receivers. And here’s the key: Most local businesses don’t have the time or the expertise to do this well. So which news organizations are training their revenue departments to take advantage of the opportunity?

Not a rhetorical question. Let’s start a list.

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On being too early

Somebody who could have been famous once said, “Being early is the same as being wrong.”

A bunch o’ stuff has got me thinking about that lately: (more…)

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Over on Urbanophile the far-more-knowledgeable-than-I-am Aaron Renn muses on why city governments talk so much about innovation and yet are consistently so terrible at it. By way of explanation he highlights what he calls “the tyranny of the org chart” and the understandable instinct to play things safe, both of which I think are key but are partial snapshots of a larger picture. (Go read the whole thing; it’s worth it.) (more…)

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