Seasoned executive who can think strategically and implement tactically. Comfortable embracing and leading change. Outstanding quantitative, research and communications skills, frequent public speaker, ability to deliver results on time and within budget. Background in sales, marketing, market research, and operations management; particular interest in technologies that connect communities and in leveraging market forces to effect change.
Strategic planning. Able to work with organizational leadership teams to identify crucial issues affecting future success, including internal strengths and weaknesses as well as market opportunities and threats. Able to generate organization-wide consensus on important issues; and detailed plan to address those issues, including outputs, timelines, chains of responsibility and resource needs.
Communications. Outstanding writing and speaking skills, with particular strength in explanatory and persuasive communications. Extensive public speaking, presenting and teaching and training experience in an executive environment.
Project management. Able to coordinate projects across multiple areas of responsibility, including managing multiple vendor relationships, and to deliver results on time and within budget.
Research and analytical skills. Able to analyze quantitative data, including spatial data, in order to drive decisionmaking. Superior ability to research and distill qualitative information in order to inform policy and advocacy positions.
Marketing and media relations. Strong understanding of multiple tools, both quantitative and social, that enable identification and understanding of market needs; ability to use that insight to drive innovative product development; and knowledge of how to develop multi-channel strategies to communicate product value to stakeholders. Able to develop and maintain strong media relationships. Experience managing all media aspects of major product release, including press releases, conference calls, live webcast and follow-up article placements and blog posts. Experience developing strategic partnerships and managing events.
EDUCATION and PROFESSIONAL DEVELOPMENT
University of Maryland College Park
Master in Community Planning; 4.02 GPA. Concentration in housing affordability policy and community redevelopment strategies. Core coursework in research, microeconomics, planning history, theory and process, land use, growth management, GIS, and planning law. Award-winner for academic excellence. Fieldwork involved implementation recommendations for urban arts district designation on the west side of downtown Baltimore. (Final report PDF)
American Press Institute, Reston,VA
Executive Development Program, community newspaper markets
New Jersey Future, Trenton, NJ, March 2011 – present
Director of Communications. Full responsibility for all external communications for statewide policy research organization, including writing, media relations, social media, maintenance of main website and event-specific sub-site, report releases and event publicity and support. Increased key media mentions by more than 30 percent and helped solidify organization’s reputation as unbiased expert in land-use policy issues. Standardized organizational brand elements, printed and digital collateral and on-site exhibit materials. Project-manage production of all major reports. Also lead organization’s key Smart Growth Awards program, including recruiting jurors, soliciting entries and managing judging process.
Director of Development (interim, 2014). Standardized database conventions to enable greater insight into development activity and opportunities; initiated first-ever analysis by industry of corporate support; revised corporate event sponsorship opportunities; upgraded printed sponsorship collateral; initiated analysis of individual member/donor activity and greater customization of donor communications.
Institute for Community Economics, Washington, DC, Summer 2010
Communications Intern. Conducted communications-focused survey of investors in this pioneering land trust-specific community development financial institution. Created communications strategy; wrote content and project-managed publication of institution’s first annual report. Helped design the organization’s 2011 regional growth strategy.
AARP Public Policy Institute, Washington, DC, June – December 2010
Policy Intern, Livable Communities. Worked with policy advisors focusing on transportation, housing and livable communities to update relevant sections of institute’s policy handbook. Updated statistics and background information on new issues to be included, drafted text and coordinated changes submitted from internal and external stakeholders. Provided policy research and communications support to state offices.
American Press Institute, Reston, VA, 2003 – 2010
Director of Targeted Solutions, 7/08 – 4/10. Responsible for securing and managing execution of consulting and custom solutions initiatives for 60-year-old not-for-profit leadership development institute/research think tank serving the newspaper industry. Engagements included strategic planning sessions, departmental transformations, speaking at conferences and corporate retreats, and producing and publishing research/white papers on critical industry issues. Frequent speaker on institute’s groundbreaking research on future business models for legacy media, and on using market data to guide innovation and product development. Contributor to organization’s blog on newspaper innovation (sample posts here, here, here and here).
- Most recently completed full-time engagement with multi-property organization emerging from bankruptcy protection: Provided full assessment to incoming management team of all business-side operations with particular focus on evaluation of senior executives, identification of critical priorities and opportunities, and optimization of sales resources; led all properties in first-ever strategic planning sessions.
Director of Marketing, 2/03 – 7/08. Newly created position. Centralized and standardized all marketing communications functions; spearheaded search for and installation of new association-management database to enable analysis of constituent activity and better targeting of communications and to guide product development and pricing strategies. Responsible for website content; spearheaded search for Web development partner for planned website upgrade. Supervised all public relations and press relations functions.
New Jersey Press Association, West Trenton,NJ, 1999 – 2002
Marketing/Research Manager: Newly created position. Established distribution database for all newspapers in the state, resulting in significant advertising placement and revenue increases; researched, purchased and became proficient in ESRI GIS and PCensus demographic software and Scarborough syndicated media usage research; coordinated vendor evaluation and selection and project implementation for custom statewide readership research study.
Greater Media Newspapers, East Brunswick,NJ, 1996 – 1997
Advertising Director: Led staff of 29 for eight community weekly newspapers through complete departmental restructuring. Implemented new compensation plan to reduce staff turnover. Oversaw the recovery of several troubled sales territories. Implemented orientation and training programs.
New York Post, 1993 – 1996
Classified Advertising Director: Re-established department of 25 people following ownership change, including sales territories, procedures, and compensation plans. Redesigned section and restructured rate cards. Member of cross-functional team that selected and implemented new computer system. Developed and implemented promotion that generated $1 million in new business.
Home News, New Brunswick, NJ, 1993
Inside Sales Manager: Led department of 19 people during corporate sale. Developed procedures manual and advertising standards of acceptance guidelines; implemented promotions to boost sales, increase yield and maintain motivation during ownership transition.
Forbes Newspapers, Somerville, NJ, 1989-1993
Classified Advertising Manager: Led department of 15 telephone sales representatives and three outside representatives for 17 community weekly newspapers. Improved revenue 50% in six months; consistently ahead of revenue budget; restructured all rates; designed new compensation plans; reformatted section; implemented “value-added” events for advertisers. Member of Marketing Task Force. State association multi-award winner, including Classified Department General Excellence 1990 and 1992.