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Posts Tagged ‘Near-field communications’

At the Mobile World Congress Google’s Eric Schmidt talked with reporters about the potential he sees in mobile phones enabled with near-field communications (NFC) technology. This is actually not a new technology — if you wave an electronic “key” at a door to unlock it, or at a gasoline pump or convenience store to pay for your purchases, you’re using NFC.

The big news is that Android phones will soon be equipped with it. Schmidt thinks Google “could work with advertisers to ‘extend offers to phones with NFC chips.’ Advertisers, he said, were interested in combining an ad and an offer, presumably at the point of sale.” Yet another way local advertising is being disrupted away from non-digital formats.

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